2006 Chinese automobile Internet Advertising costs more than 500 million yuan. 118% growth compared to 2005 with the 230 million yuan. The automobile advertising in 2006 to achieve explosive growth, according to the iResearch-iAdTracker, the online Ad. monitoring system statistics, automobile Ad. earns (in Traffic sort), after IT products, ranked the second place of the internet advertising revenue, exceed the real estate Ad.

From 2004 to 2006, the automobile Online Ad. growth is not only the amount of automobile advertisers but the the average Ad. put-in cost. According to the iResearch-iAdTracker, Automobile advertisers increased from 60 in 2005 to 82 in 2006; the average cost also from 3.84 million yuan to 6.13 million yuan during the same period.
From the United States and other mature markets, the auto industry has been put in the network advertising industry leader position. In terms of the placement of online advertisements in the past, the Chinese automobile advertisers are relatively cautious; however, 2006 automobile online advertising growth say that traditional advertisers, mainly auto manufacturers, show their recognition to the online marketing and online Ad. become the mainstream media chosen for such advertisers. Meanwhile, in the wake of the massive automobile advertisers, the online Ad. market will be obtained more superior advertisers resources.